Simply put, the sports industry can be an intimidating one, and having the talent and drive to become a professional may not be enough to make the cut. To properly build a career in sport, it is important to have sound knowledge about best practices like sports nutrition and physical/mental conditioning, while maintaining an awareness of important rules and regulations like anti-doping policies.

AJIF aims to highlight this lack of sport-related knowledge and raise awareness from a grassroots level. By bringing together a network of sporting experts and stakeholders-from lawyers, journalists and data analysts to nutritionists, psychologists and physiotherapists-we can give every child the right guidance and expertise they need to navigate the complex web of sporting development.

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