Mr. Rishikesh Joshi, Founder

Rishikesh Joshi, has spent nearly 25 years of his life in the sports industry, the first 12 as an athlete and the next 13 as an expert in the field of marketing and administration. Given his varied experiences, Rishikesh has always desired to work relentlessly towards radicalizing grassroots level sport, which led him to commission a 360 degree support system for the holistic development of sport in India. He holds a degree in Engineering (Information Technology) as well as Master’s in Sports Management from Edith Cowan University in Perth, Australia.

In the year 2015, Rishikesh laid the foundation for Sports For All (SFA), a company dedicated to unearthing talent from across the country in all Olympic sporting disciplines. Having interacted with various stakeholders and closely working with youth during the SFA Championships, Rishikesh realised the pressing need for an organization that would work tirelessly towards strengthening the sport eco-system at large, which led him to establish the Ab Jeetega India Foundation.

Rishikesh strongly believes “Sport has the power to shape an entire generation of youth, one athlete at a time.” He believes that by building a sports program that will impact the youth of India at an early age, we can leverage their future potential to not only propel the economic growth of our country but also set a standard for sporting excellence that will support even future generations of young athletes and superstars.

Ms. Aahna Mehrotra, Principal Consultant

Ms. Aahna Mehrotra is an independent 'Sports Law and Management Consultant' and has gained considerable exposure through her experiences at different institutions worldwide.

An alumni of UCLA, Aahna holds multiple certificates in Sports Law, as well as specialization in Intellectual Property Rights and Entertainment Law, from universities around the world.

Aahna is actively involved in day-to-day affairs of the business of sports. Apart from working on matters in the Delhi High Court and National Anti-Doping Tribunal, she regularly advises her clients on matters relating to transfer of players, selection disputes, league formulation, dispute resolution and arbitration, intellectual property rights, media and broadcasting rights, sponsorship and merchandising agreements, gambling, fantasy sports and contract law. She has worked closely with the Badminton League, the Table Tennis League, the Snooker League, a junior Cricket League and is assisting in setting up several other leagues. She also works closely with football teams and advises on grassroots development.

When she isn’t busy with legal matters, she also serves as a visiting faculty at several institutions of repute. Having played cricket for the India Under-19 women’s team, Aahna has always had a strong desire to merge her vocation with her passion and therefore hopes to make a marked contribution in realizing the Indian Olympic Dream through her engagement with the Ab Jeetega India Foundation. Her other efforts of contributing to the sports industry have been through her writing. She has co-authored the second edition of Law and Sports in India published by Lexis Nexis and regularly writes for other sports journals and publications.

Mr. Vishwas Choksi, Director

Vishwas is responsible for strategy and scaling of AJIF and holds a firm belief in the power of sport to bring about a change in the economic and social well-being of our country’s youth. Before starting out on his career, Vishwas pursued a Masters Degree in Chemical Engineering from Columbia. Following that, he has handled operations, project management, purchase and human resources in his family-owned business for 15 years.

Vishwas is an ardent lover of sport and has played multiple sports at school, college and club level. He envisions seeing India in the top three at the Summer Olympic Games within two decades and believes AJIF can be the driving force to bring this vision from a dream to reality.

Ms. Vaishali Shah, Director

An alumunus from the London School of Economics (LSE), with a Masters degree in International Relations, Vaishali comes on board with over a decade long experience in Corporate Communications, Brand Management & PR.

After having launched and created award winning and breakthrough campaigns for iconic beauty, lifestyle & luxury brands at Madison PR , Procter & Gamble & Globosport , Vaishali moved on to follow her true calling and started volunteering for educational and enrichment programmes of the youth of the country .

Today, being an educator and as a mother of a growing kid, she acknowledges the fact that sport, at large, plays a very important role in positively impacting the youth of the country. She strongly believes that quality education and an equal platform to quality sports should not be the privilege of a select few but a right of all . Only then will our country truly be on its path to success.

At AJIF, Vaishali hopes to be making a difference to the life of every deserving child, the prodigies from the lesser privileged backgrounds or the gifted champions from the more privileged backgrounds. AJIF will enable them and motivate them to pursue their passion with commitment and dedication and thus will begin the impact of sport in their lives and our country.